Simply Invest: Naked Truths to Grow Your Money (Preorder)


SKU: 9789814785600

Currently taking preorders for this title, orders for this book is expected to be fulfilled by early May 2019.

Goh Yang Chye

A pioneer in financial planning in Singapore, Goh Yang Chye debunks several misconceptions, showing how so-called experts are no better than the average seven-year-old at picking stocks. Investing is simple; look at the evidence. He tells us why we shouldn’t trust the industry jargon and why cryptocurrencies are not a good investment; why Singapore’s love affair with property is a mistake; why the media always get it wrong; and how not to overreact. From understanding market cycles to knowing what exactly to ask your financial adviser, this book will teach you how to secure your financial future—and enjoy the journey!

Praise for Simply Invest: Naked Truths to Grow Your Money
"Yang Chye's Simply Invest is a succinct guide for investors to help them understand the key principles of long-term investing and the value of working with an adviser and goals-based investing."
— David Booth, executive chairman and founder of Dimensional Fund Advisors

“A highly readable book for anyone interested in investment, whether you are a novice investor or seasoned financial adviser. Yang Chye has the gift of making complex ideas simple. I am sure you will find useful tips and practical insights.”
— Gilbert Tan, associate professor, Lee Kong Chian School of Business, Singapore Management University

"Finally, a well-researched, insightful and relevant contemporary investment bible. A must read for investors. A wake-up call for financial industry practitioners. A persuasive and enlightening testament to all on the importance of goals-based investing."
— Goh Keat Jin, CFA, chief executive of Maybank Asset Management Singapore

“We often hear about the right principles of investing. But putting them into practise and accomplishing the set goals are often elusive to many. This book is a pleasant read and draws precious lessons of past crises. Being a fund manager for the past thirty years, I couldn’t agree more with the author that at the end of the day, three simple principles govern the success to investing: discipline, commitment and ability to wait.”
— Wey Fook Hou, chief investment officer, DBS Bank

"Essential knowledge for investors. Armed with his many years of experience, Yang Chye has written a very interesting and well researched book. It has lots of gems on investments and the financial markets. This is a must read for anyone investing in the market, a good resource of fundamentals for beginners and an equally important reminder for seasoned investors."
— Ng Keng Hooi, group chief executive and president of AIA Group

About the Author
Goh Yang Chye is the chief executive and founder of GYC Financial Advisory. A veteran in Singapore’s financial services industry, he has developed many financial management models in use today and is widely recognised as a pioneer in comprehensive financial planning. He graduated with an engineering degree from the National University of Singapore. He is an affiliate with the Australian and New Zealand Institute of Insurance and Finance, as well as a Chartered Financial Consultant (ChFC) and a Fellow Chartered Financial Practitioner (FChFP).

ISBN: 9789814785600
152 x 225mm
Pages: 192pp

To Singapore shoppers
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