Epigram Books Blog
It’s time for another instalment of A Day in the Life! Read on to find out from Michelle about marketing efforts and events at Epigram Books.
It’s been six months since I joined the publishing industry as an Editorial and Marketing Assistant for Epigram Books. To date, I’ve worked on or organised seven book events, emceed at four of these events and performed spoken word with a jazz band at our very own ‘Evening of Poetry and Music’ to celebrate the Singapore Pioneer Poets Series featuring the best of Edwin Thumboo, Robert Yeo and Kirpal Singh.
At last count, together with my manager Felicia I’ve launched, promoted and written to the press about our first graphic novels, three children’s titles, two food titles, one photography title, one travel book and one literary non-fiction collection. That’s a total of 29 books I’ve worked to promote in the last six months. Phew. On average that would make about four books a month but in reality, our publishing schedule does not work according to an average each month. Oh, and I’ve also co-produced three book videos to date with Meteor Workshop for our books. That was just too much fun to be called work.
Coming from a background of teaching drama, arts administration and a short stint in journalism and copywriting, a mid-career switch to publishing was a surprise just out-of-the-blue for me. I had just reconnected with my childhood love for comics and graphic novels having discovered Koh Hong Teng and Dave Chua’s Gone Case as well as Sonny Liew’s works. When a school friend with an illustrious career in the books industry called me about a part-time position in the publishing house she had moved to, something in me jumped. Before I knew it, I was tearing joyfully telling my soon-to-be employer why comics trump films any day. Before I knew it, I had my foot in the door of the enigmatic business of publishing. Before I knew it, I was hosting events I organised for books such as the never-before-published Mimi Fan, Singapore’s first English language play by a local, penned in 1962. I had come full circle from treading the hallowed boards as an actor since school days, to teaching students drama, to marketing plays and encouraging people to read Singapore literature and to buy books written by Singaporeans.
Actress Karen Tan, who once played Mimi Fan, at our event
Watching Karen Tan, who played Mimi Fan in a 1990 TheatreWorks production, tearfully express love to the late playwright Lim Chor Pee in the company of his family and friends meant something to me. I felt the same kind of gratitude as she did to him, as someone who also fell in love with the theatre and who never got over it. So did interviewing my local comic artist idols Koh Hong Teng and Sonny Liew who had been supporting me even before I joined Epigram Books at my jazz gigs at The Old Brown Shoe. Still, the most nerve-wracking experience I’ve had to go through apart from speaking in front of the likes of Singapore’s Ambassador-at-large Chan Heng Chee, was performing selected poetry by the likes of Edwin Thumboo, Kirpal Singh and Robert Yeo. It was a great honour to be trusted to present their works musically with my chosen genre of jazz and I will always be deeply humbled by the experience. If you’d like to see it, here is a preview on Epigram Books’ very own YouTube channel.
My best friend recently said to me, “I always see you posting about your work and photos of your events, glam glam all lah…” I related to him the analogy of the pretty-looking Mandarin ducks swimming on the lakes – elegant and calm above water, frenetic paddling below water. If you can see me as a Mandarin duck, that just about sums up this six-month-long Day in the Life of Michelle. This explains too why my blog post reads more like a retrospective than a Day in the Life account. It was six months in the making (or rather writing) as I just could not have written it until today.
For a taste of what the journey has been like for me this past year at Epigram Books, this is what it looks like above the water at least, in the public eye. Watch out for more Epigram Books titles and book events in 2012 and 2013!
With Denise Fletcher, author of Mum's Not Cooking: Favourite Singaporean Recipes for the Near Clueless or Plain Lazy, after a successful event!
In our new instalment of A Day in the Life, we bring you the perspective of Esther, our Design Intern (officially under Epigram). One of the bubbliest interns we’ve ever had the fortune to have under our employ, Esther pitched in with quite a few Epigram Books’ projects as well!
“Hello, this is Esther here, I am coming here for an interview, but I think I got lost. I don’t know where am I now, somewhere near a school called St Nicholas Girl School.”
“Huh… Got difference mehhh?”
And that was my adventurous start at Epigram, the award-winning design firm! I’m a design intern so officially I’m under Epigram. However, because we’re one big happy family, I’m often tasked to assist Epigram Books on design jobs as well!
On my first day, while I was sorting out PANTONE colour chips, I felt a huge sense of disbelief that as an intern, I had a such huge desk in such a nice open office, with whole stretches of white book shelves, and black and white photographs everywhere. I was stunned by how nice the office was and even more stunned by the awards displayed at the front of the office. While I tried to look cool and collected, I kept saying to myself, “Ahh… is this for real? I’m in Epigram! EPIGRAM!!”
This is a list of A+ experiences I had with Epigram:
1. Went for press check for the book Farrer Park.
It was really cool and a fantastic learning experience for me to see the maze like printing press and witness the birth of books! Seriously, those machines are crazy!
2. Doing overtime to read books.
Yes, design books, children books, coffee table books and all other kinds of BOOKS! I always imagine books on those nice white shelves will fly and one day if I accidentally fell asleep in office, words in it will line up and cover me with blanket.
3. Ate raw beef…
… and also other things that tasted really good but in all honesty, I didn’t really know what they were. This was during Edmund’s (the Managing Director of Epigram and Epigram Books) birthday.
4. Admitted to hospital.
Kidding, I became an actress! I posed as a mock patient for an annual report photo-shoot.
5. Did the layout for a book that is going to be published this year.
The title of the book is Sushi and Tapas and it will be out mid-August this year! Speaking about readability and legibility, Macheads spent lots of time getting things like layout and formatting right! (Macheads=designers who buried their heads with Mac). “I shall appreciate books and words more.” Repeat 3 times before you read any book!
Yes, I used to be afraid of doing illustrations because someone once told me I couldn’t draw. But I’ve found new confidence by illustrating for SPARK newsletter. It is one of the things I enjoyed most in my to-do-list. By the way, SPARK is an ADHD association, which Epigram supports.
7. Attended a book launch.
I’ve never attended any book launch before as I’m not quite a book person, but I get to eat nice pastries and drink champagne! (It was the launch of our new play, Mimi Fan by Lim Chor Pee). And it was really fascinating to see how the team at Epigram Books together with BooksActually pulled it all off! It’s really hard work!
Edmund once asked me, “So how? Do you still want to be a designer after being with us for 6 weeks?”
“Maybe, but I want to be a housewife! That’s my long term dream!” I replied with a silly grin. (But of course I wanted to be a designer first!)
I came to Epigram as a design intern thinking “hmm… I’m just an intern, I’m just going to learn about publication and probably a lot short cut keys using Adobe InDesign!”
But in the end, it turned out to not just be an internship, it was much more…
What is it really like to work at Epigram Books? How is a manuscript or an idea scribbled on an NTUC receipt turned into a finished book that you hold in your hands?
Now, with our new series A Day In the Life, you can find out! First off is our managing editor Ruth, who recaps a typical day. We hope you enjoy this glimpse into the wild, weary and wonderful reality of literary publishing.
I fumble for keys as I walk towards the locked doors of the office. First to arrive. Again. Have just dropped my son off at his primary school––school starts way too early, and I’ve nothing to do after bidding him goodbye, so that’s why I’m always the first one in. After staring at my computer for a while, I begin work.
First task of the day: sieve through the 100 emails I have received. Indian company advertising its book cover design services. Hotel in Frankfurt advertising cheap hotel rates. “Book now for the Frankfurt Book Fair in October (or risk disappointment!)”. I also get other emails: a potential author griping the advanced royalties we offered him is way too low (“how to feed family?”), a colleague who sends a funny quote she read on how to write well, and another cold call from a wannabe writer with a tome of a manuscript for me to assess. I make hot tea while contemplating the trajectory of my day. Oooom.
Ding, dong! We receive a surprise visit from Robert Yeo! How I love that man––such an easy person to work with, always a gentleman, so dapper. We republished his book The Adventures of Holden Heng last year. Robert is stopping in to drop off his introduction to a play we’re hoping to publish in April––Mimi Fan by Lim Chor Pee. I look at the introduction––it is handwritten! How cool is that! I spend the next hour typing it out. For you, Robert, anything!
After sending off the introduction to my intrepid designer, Boon, for layout, I buckle down to look at the emails that really matter. Imaginary Friends Studios has just sent in the draft illustrations for the new Archibald book, out in May. Eeks! Why does Archibald look like a Japanese manga character? It’s ok, it’s ok––still early days, and I’m very confident they’ll get it right because Darren Tan of IFS is DA BOMB.
Have a quick discussion with Stefany regarding the draft cover. We also spend time choosing eight portions of the book to illustrate––these will be spot illustrations, more like sketches. Should we illustrate the twist at the end of the book? Hmm. Would it give the story away if someone accidentally flips to that picture at the end? Double hmm. Should we illustrate the evil villain? Hmm. Hmm. Hmm. Or leave it to the readers’ imagination? Got budget? What is best for reader? Decisions, decisions, decisions. And oh yes, Stef and I both agree this Archibald book is even better than the first one. Go SherMay!
Hunger check. Do I want to snag a biscuit from the pantry…or work?
Think I’ll continue working while I figure out the answer.
Receive an email from Lim Chor Pee’s family. They are the ones signing contract with us as Lim Chor Pee has passed away. The daughter, Claudine, explains she is from a family of lawyers. I understand the reason for her explanation as I read her email––she is requesting to include, among other things, the following clause in our contract:
The illegality, invalidity or unenforceability of any provision of this Agreement shall not affect the legality, validity or enforceability of any other provision of this Agreement.
Wha wha what?
I call Claudine and she is extremely friendly and approachable. In essence, the terms and terminology and phrasing and phraseability of the aforementioned contractual agreeity are rectified, clarified and demystified in, but not in exclusivity of, and not limited to but in consideration of the following ways: colloquial banter, jokes, plainspeak and much humour and discreet laughing. In short, we sorted it out!
Contract settled (I think! I hope!). It’s time to…call some celebrities! Yes, celebrities! Wait, let me check my breath. My nail polish. My hair. JUST kidding. First on the list: Woffles Wu. Yes, we are doing a book project with Woffles and he is lovely to talk to over the phone. Next I call Mr Brown. I hope to convince him to do a book project with us. I call, and call, and call. Then email. He replies to email, “Ah, that was you? Sorry, having flu.” I tell him I will call him later. It’s off to lunch then. Lunch is porridge, colleagues, talk of board games, Munchkin, Ticket to Ride, Hwa Chong students, doing wushu as CCA and studying in America.
Start chatting with Felicia, our marketing manager about marketing ideas for our Gurkha Book and our Teochew Recipes Book. Unlike our fiction titles, these non-fiction titles rarely receive sponsorship or grants. =( How do we ensure they make money for us? How do we ensure people buy our beautifully-designed cookbooks and photo books? We think of a few ideas which Feli will follow up on. Suddenly, I get a call from SherMay––she was supposed to drop by to discuss marketing for Archibald. “Sorry, Ruth, I have flu. On the way to doctor’s. Postpone to next week?” Is there a flu epidemic today? Hee. No matter, I start to type out my discussion points with her over email, since our meeting has been postponed. Don’t want to lose a week because of flu!
Off to a meeting with Edmund which will take the whole day. But before that, I note down my key tasks for tomorrow: a) Proofread Mimi Fan in layout b) Call Mr Brown c) Send new short story to Dr Howard Goldblatt who is helping us translate some Cultural Medallion Chinese novels, including You Jin’s, for publication in October this year c) Chase Tan Tarn How for the revised manuscript of Fear of Writing (yes we’re hoping to publish that in Apr!) and d) Send email IFS to discuss our comments for the book cover (make Archibald less manga!) and spot illustrations.
I switch off my computer, grab my bag and speed off behind Edmund while he harrumphs and harranghs about our celebrity book project, his latest culinary find ODP and how we should rename a poetry book we’re putting out soon. That’s all, in the day of a life of an Editor, for you!